Market share is important to maintaining profitability. First lets define market share. Market share is the percentage of sales that a company occupies in a particular sector. For example, Ford Motor Company controls 11.56% of the US market for trucks and light vehicles.
There are two ways to increase Market Share, one is to obtain new customers, and the second is to take customers from your competitors.
In some markets you cannot gain new customers due to fierce competitions and razor thin margins. In a market such as this a company needs to take customers from the competitors.
Ways to take completion from competitors:
-coupons
-World Class Customer Service
-price matching
-new products
-differentiation
-branding
-focus groups
-surveys
Economic and Finance 
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